Keyword & intent research
Identify commercial search terms, negative keywords and customer intent patterns.
Why it matters: Search intent is valuable when campaign structure reflects what the customer actually wants.
HIGH-INTENT ACQUISITION
Be Visible When Customers Are Already Searching
Capture high-intent demand by connecting the right search term to a relevant ad, focused landing experience and measurable enquiry action.
What the service should achieve
Show up at the exact moment a customer is searching for what you sell.
We build search campaigns around intent, relevance, conversion tracking and continuous optimization — not vanity clicks.
Be visible at the exact moment customers are searching.
Core capabilities
What is included.
A practical breakdown of the service—from setup and execution to measurement, follow-up and the next customer action.
Search campaign structure
Organize campaigns, ad groups and keywords around focused themes and offers.
Why it matters: Clean structure improves control and makes optimization easier.
Compelling ad copy
Write ads that connect the search term with a clear benefit and next action.
Why it matters: The ad must answer why this result deserves the click.
Conversion tracking
Track forms, calls and key actions instead of judging success only by traffic.
Why it matters: Clicks are activity; tracked actions reveal business value.
Budget & bid optimization
Shift spend toward queries, devices and campaigns that produce stronger outcomes.
Why it matters: Budget should follow useful demand, not just volume.
Negative keyword control
Remove irrelevant searches that consume spend without useful intent.
Why it matters: Filtering protects budget from searches that do not fit the offer.
Landing-page alignment
Match ad promise, keyword intent and landing-page message.
Why it matters: A consistent message reduces friction after the click.
Performance reporting
Review search terms, cost, conversions and opportunities for improvement.
Why it matters: Reporting should show what to change next, not only what happened.
Works across industries
Built to fit different business models.
The workflow changes by industry, but the core need stays similar: attract the right audience, communicate clearly, capture intent and make the next action easier.
Real Estate
Enquiries · site visits · follow-up
Education
Admissions · counselling · reminders
Retail & E-commerce
Offers · product discovery · support
Healthcare
Appointments · reminders · enquiries
Hospitality
Discovery · bookings · repeat engagement
Finance & Professional Services
Lead qualification · consultation · follow-up
Automotive
Enquiries · test drives · service reminders
Local & Service Businesses
Leads · bookings · customer communication
And more — SD Techo adapts the service to the way your business sells, communicates and operates.
Typical workflowsUSE CASE 01 USE CASE 02 USE CASE 03
A few practical examples.
Local Services
Capture “near me” and location-based demand
High-Intent Offers
Reach buyers actively comparing options
Lead Campaigns
Connect keyword → landing page → tracked enquiry
Next step
Be visible at the exact moment customers are searching.
Share the offer, location and enquiry goal.
Talk to SD Techo →